• Develop and implement sales strategies across all market segments to meet or exceed revenue goals.

• Collaborate in setting annual sales targets and recommend actions to optimize performance during peak and low seasons.

• Prepare budgets and ensure operations remain within cost constraints.

• Identify, qualify, and pursue prospective leads, negotiating contracts to achieve maximum profit while meeting client needs.

• Monitor group booking pace and communicate critical deadlines or inventory changes to relevant departments.

• Analyze market trends, occupancy potential, and client needs to inform sales strategies.

• Create packages, promotions, and PR initiatives to drive incremental revenue.

Client & Guest Relations

• Maintain proactive communication with clients and guests to strengthen relationships and uncover additional sales opportunities.

• Resolve conflicts related to guest rooms, function space, or booked business while balancing customer satisfaction and profitability.

• Salvage accounts at risk of cancellation and execute corrective actions as necessary.

Reporting & Analysis

• Prepare weekly and monthly sales reports to inform management of sales efforts.

• Evaluate sales performance and make recommendations for process improvements.

Team Leadership (for roles with direct reports)

• Hire, train, and mentor sales staff to ensure peak performance.

• Conduct regular performance evaluations and goal-setting sessions.

• Maintain compliance with company policies and promote professional growth and internal advancement.

Cross-Functional Collaboration

• Coordinate with other departments on activities related to booked business.

• Participate in problem-solving, operational meetings, and special projects to enhance property performance.

Brand & Community Engagement

• Represent the property professionally in the community and maintain awareness of competitive developments.

• Consistently model the Baywood Ambassador behavior, demonstrating professionalism, teamwork, and exceptional guest service.

Additional Responsibilities

• Maintain a clean, organized, and professional work environment.

• Participate in community service initiatives and other company-sponsored events.

Qualifications

Education & Experience

• Bachelor’s degree in Hospitality or related field preferred; equivalent experience accepted.

• Minimum of 2 years in a Sales Manager or similar role within a comparable property.

• Strong reputation and network within the local business community.

Skills & Competencies

• Proven track record in proactive sales and revenue growth.

• Strong communication, negotiation, and interpersonal skills.

• Ability to multi-task, prioritize, and work flexible shifts.

• Proficient in Microsoft Office; Google Workspace preferred.

• Familiarity with PMS and sales software.

• Bilingual (Spanish/English) preferred, depending on the market.

• Effective leadership and team-building capabilities.

Certifications & Licenses

• Brand Sales Manager certification preferred.

• Valid Motor Vehicle Operator’s License.

Physical & Environmental Requirements

• Frequent standing, walking, and driving; occasional lifting up to 25 lbs.

• Ability to work indoors and outdoors in varying weather conditions.

• Local and occasional out-of-area travel may be required.